001. PRODUCT DESIGN
Crew Bike Co.
I had the unique opportunity to build an in-house cycling brand for City Grounds under the name Crew Bike Co. from the ground up. This included logo design, product design (bicycles, frames, forks, and other parts and components), web design, and marketing / social media creation and management.
After launching, the Crew Bike Co. quickly emerged as a leader in the industry and gained quite the following in the fixed gear / track cycling scene. This popularity led us to expand and grow the brand by offering more products which I had the responsibility of designing.
As designer and brand director, I had control over the look and feel of the entire brand and helped to facilitate photoshoots, collaborations with other brands, and our social interaction with customers.
002. APPAREL DESIGN
I got my start in the design world silk screen printing t-shirts in my parents garage as a sophomore in high school. This was the beginning of a lifelong passion for creating designs and physical product. To nurture this passion, I created Lowkey Studio, a clothing and accessories project.
The mission behind the Lowkey (or Lwky for short) brand is to not take itself to seriously and “keep it mellow”.
003. BRANDING DEVELOPMENT
I Got A Guy Automotive
I was tasked with creating the brand identity for San Diego based automotive shop, I Got A Guy Automotive. This project included logo creation, print materials (flyers, banners, and business cards) as well as an informational website.