Building an off road cycling brand and retail experience from scratch.
ROLE: CREATIVE DIRECTOR
ART DIRECTION • DESIGN LEAD
Selkirk LABS Boomstik Campaign
The pickleball world had been waiting for an elite power paddle from Selkirk and in August of 2025, their patience paid off. As part of the Selkirk LABS brand, Project Boomstik was born - a complete powerhouse of a paddle that leveraged all of the best technology the R&D had to offer. As design lead I was tasked with helping bring this game changing product to life. Alongside our creative team, we created a comprehensive and powerful campaign that helped the Boomstik become the hottest paddle of 2025.
As a creative team we wanted the visuals to have the same impact on the consumer as the paddle would on the court. To do this, we leveraged bold typography choices, strong color palettes, and dynamic design layouts throughout the entire campaign.
Whether it was eye catching print ads, informative retail executions, impactful paid media, scroll stopping social media, or anything else the goal was to bring a cohesive look and feel. To do this, we created a library of assets and consistent rules so that anything Boomstik related looked premium and recognizable.
Not only did we help with static graphics, we worked hand in hand with our media team to create impactful commercials, animations, and other video assets.
CREDITS
Creative Direction: Anthony Saraceni
Art Direction: Kevin Coleman
Photography: Josh Shelley
Copy: Erik Drew
Design: Pamella Vieyra, Logan Winter, Luis Miguel Yusty, Kevin Coleman
Video: Cooper Deck & Zach Wilson
